We create tangible value from intangible assets
The transformation consultancy for the intangible world
The Intangibles is a new model consulting company that unlocks value for the world’s most ambitious private equity firms and brands.
Our tribrid model combines the strategic rigor of management consulting, the creativity of Madison Avenue, and the value creation mindset of private equity.
- + 3 Top 10 Private Equity Firms

Unmatched density of
global C-suite talent
Ben Richards
Founder & CEO
Former Global Chief Strategy Officer, Ogilvy
Ben was the Global Chief Strategy Officer of Ogilvy, leading 1,500 strategists in 83 countries for nearly a decade, prior to which he was Head of Strategic Services at Naked Communications. Ben has led transformation consulting work on 15 of the most valuable brands in the world. A failed jazz pianist and recovering management consultant, Ben lives in New York with his wife and their two budding junior strategists.Judy Smith
Chair
Former Presidential Press Secretary,The White House
Judy Smith is an expert in reputation and issues management. She has counseled world leaders through global crises, advised Fortune 50 CEOs, and helped manage the reputations of some of the world’s most high-profile individuals. Before founding a leading strategic advisory firm, Smith & Company, Judy was a federal prosecutor and Deputy Press Secretary to President George HW Bush. Ms. Smith is also a published author and the inspiration behind Shonda Rhimes' iconic television series 'Scandal.'Jon Wilkins
Founding Partner
Former Global Chief Strategy Officer, Accenture Song
Jon was the Global Chief Strategy Officer of Accenture Song and a founder of Naked Communications, the pioneers of communications strategy in 16 markets globally. His belief that "there is always a better way" has led him to become Founding Partner of The Intangibles, a company that is "Naked in the boardroom". You’ll often find Jon at Lords, Stamford Bridge, or wherever Paul Weller happens to be playing.MT Carney
Partner
Former President of Marketing, Disney Studios
MT, acknowledged as a transformational force in marketing, has served as Disney Studios' President of Marketing, CMO of Gap, helped scale Oscar, Harry’s, and Glossier from start-ups to powerhouses and founded two award-winning agencies, Untitled Worldwide and Naked Communications. Despite acquiring multiple accolades, including Variety's Top 100 Hollywood women, she’s most proud to be a fan of Celtic FC.Gareth Kay
Partner
Former Chief Strategy Officer, Goodby Silverstein & Partners
Gareth has led some of the most interesting and effective agency strategy departments, been a CMO, and scratched his entrepreneurial itch founding a new model brand experience studio, Chapter. Whilst he’s been lucky to have both won and judged the leading strategy, creative and effectiveness awards, his biggest satisfaction has been in building environments for others to do the best work of their lives to help client businesses grow in more interesting ways. Gareth has seen LCD Soundsystem 41 times and counting.Margaret Rimsky
Partner
Former Global CMO, C16 Biosciences
Margaret most recently served as Global CMO for Bill Gates-backed climate tech start up C16 Biosciences, marketing its "Palmless" palm alternative to the food and beauty industries. Previously, she worked agency side for over 20 years, leading global brand strategy on Coca-Cola, IBM, American Express, and Dove. Margaret also started her own kids' clothing line called Playable, clothing designed to be played with. She proudly coaches two soccer teams of rowdy 8 and 10 year old boys who call her "Coach Margaret."Alex Schlaubitz
Partner
Former Global CMO, Lufthansa
Alex has led European marketing for two of the bluest of blue chip tech companies — Intel and Facebook. As CMO of Lufthansa, he initiated and oversaw the first rebranding in 30 years and led the brand to win the most creative awards in their history. Alex has worked in marketing, advertising, and corporate venture building and, less painfully, as a dental lab technician. So far, he has visited 63 countries.Stuart Smith
Partner
Former Global CEO, Ogilvy PR
Stuart has driven transformational growth for brands and businesses as CEO of Edelman UK, Chair of H+K Strategies EMEA, global CEO of Ogilvy PR, and CMGO of CAULIPOWER, America’s #1 better-for-you frozen food brand. Known for coining the phrase "earned-first" creative, he also ran a skateboarding park, roadied for Led Zeppelin, and weirdly has a Ph.D. from Oxford in Physical Sciences.
The rise of
intangible
assets
Intangible assets have surged to become an astonishing 90% of the S&P 500’s value but they are often under-managed, under-leveraged, or fragmented across many silos. At The Intangibles, we help companies uncover, unlock, and unleash value from intangible assets.
2020
Tangible
83%Intangible
17%(Source) Ocean Tomo intangible Asset Market Value Study, 2020
Offerings built
for
an intangible world
- Growth & InnovationCan you sustainyour growth?
- Brand & ExperienceIs your brand the engineyour business deserves?
- Customer & DemandDoes your demand game balance speed with stability?
- Reputation & IssuesHow are you protecting yourmost valuable assets?
- People & CultureHave you allowed your cultureto become complacent?